LITEBAND HEADLAMP
Project completed at Optimal Design as an “Optimal Ventures” project. The Marketing Director served as the “client” and decision-maker for design direction.
Brief: design v2, based on the mvp
The Marketing Director had already launched a Minimum Viable Product (MVP) to validate demand at a $15 pricepoint. Our goal was to create a better version, at around a $39-49 pricepoint.
Target customers: runners/bikers, DIYers, and tradesmen.
Business goal: increase MSRP (and therefore revenue) by improving the product form and function.
Engineering considerations: our vendor specialized in injection molding.
Design drivers
key component layout (Product architecture)
Exploring how we can place the battery(ies), electronics, and LEDs. Form and function influence each other!
Marketing Director chose to stick with something similar to the MVP to reduce R&D investment. The other solutions might still be pursued in the future.
SIZE ADJUSTMENT MOCKUPS
We surprised ourselves here: we went with the Tri-Glide. It’s simple, familiar, and there’s no excess material flopping around (unlike the Goggles concept).
Form development
Manufacturing review + revisions
Production Design
Success
Liteband has been selling for over 4 years and has sold tens of thousands of units. They’ve also expanded their product line using our design language.
Credits
My role: lead designer, visualization setup
Chad Davis: design direction, final visualization, animation, DFM
Jason Carley: animation
Marcus Papadopoulos: mechanical engineering, DFM
Avery Bellis: mechanical engineering, DFM