Brief: No features!!! (but still “ridge”)

This brief came directly from the CEO. His reasoning: 99% of wallets sold in the world are just plain, leather wallets, without any special features. If we can just capture a tiny piece of that demand, we win.

modern construction, heritage leather

Handmade wallets use great leather, but they’re thick.

Manufactured wallets are slim, but don’t use great leather.

We pursued the best of both worlds: high quality, full grain leather, with a slim, modern construction.

Inspired by the original

We borrowed 2 design elements from the original Ridge wallet to create something that felt on-brand, despite the more traditional form factor.

 
 

Billfold

The quintessential Billfold, redefined. This timeless wallet design offers maximum organization for your cards and cash without unnecessary bulk. Crafted from artisan-grade full grain leather with a slim, modern construction, the Billfold combines traditional appeal with advanced features like RFID-blocking technology and elevated materials. Designed for those who appreciate classic style with contemporary quality, it holds all your essentials in a streamlined, intuitive layout.

Bifold

The Bifold combines a slim, streamlined design with a classic folding style for a modern take on timeless leather craftsmanship. Made with artisan-grade leather, this wallet is thoughtfully constructed to hold up to 8 cards total or 6 cards plus cash, giving you a refined, minimalist option that keeps essentials close without the bulk. This one is my personal favorite and daily driver!

Leather Keycase

This one is an adaptation of the existing Ridge metal KeyCase. It utilizes the natural flexibility of the material with one continuous loop to secure your keys. Say goodbye to jangling keys and messy keyrings! The leather piece is a single layer of belt leather, for maximum strength and no split edges.

Credits

Art Direction: Weston Hall, Michael Jarman

Copywriting: Bernard Capulong

Photography and Videography: Confidential